App Success Stories and What We Can Learn From Them

One doesn’t need an immense budget to create a successful iOS app. Clear vision, original idea and continuous experimenting help to outrun established brands in the race for top positions on the App Store. Sometimes these successful developers share their stories in their blogs and interviews. These stories are always super-motivating. But you can get more than must inspiration out of them. Each story contains a lesson that you can implement in your app marketing routine.

1. Stuart Hall and 7 Minute Workout


The story in brief:

Stuart has single-handedly created a fitness app 7 minute fitness workout. He experimented with every known aspect of app marketing including localization, PR, price drops, review prompts and others. You can now read about all his insights in one exciting blog post. By the way, the app was later bought by Wahoo Fitness and by now enjoys more than 2 million users. Obviously the iOS app market wasn’t that crowded in 2013 when the app was created. But this experiment still teaches us a lot.


– convert from paid to free with in-app purchases to increase your profits;
– experiment with price drops to increase the user base;
– create an app that embraces the recent trends (7 minute workout method was all the go when the app was created, see the graph below) to reap some benefits;

– show a review prompt at the right moment to build up the app’s rating.

Read the whole story: Stuart hall and 7 Minute Workout

Moshe Hogeg and Yo


The story in brief:

Moshe Hogeg was looking for a way to get in touch with his wife during the working day. He needed something simpler and less time-consuming than texting and calling. He convinced his colleague to build an app for this. The result was an app Yo with the simplest ever icon and straightforward design. At first, the app was only used by Moshe, his wife and his colleagues, it then spread all over Tell-Aviv and later over the rest of the world. Then it got on Product Hunt (which is a great place to show your product to other app developers and startupers, as well as to journalists). By now, millions of Yo notifications has been sent out by the app’s users. And that was just a side project, that took eight hours to develop.


– build an app that solves your own problem;
– make sure all your friends know about the app once it is ready. If it’s a great product, it will spread further;
– try to get your app featured on Product Hunt. You need to contact moderators or influencers there and persuade them to submit your app. This isn’t easy, but it doesn’t hurt to try.

Read the whole story: The Inside Story of Yo

Vladimir Shreyder and Glitché


The story in brief:

Glitché is an app that adds digital glitches to photographs. On the one hand, it’s a great tool for photographers and designers. On the other hand, it’s an addictive photo app for ordinary users who may not be that interested in digital art.

The app was created by a Russian designer Vladimir Shreyder who had long been interested in visual art. After the release, Glitché was featured on dozens of websites. A few celebrities used Glitché for their Instagram edits. More and more users downloaded the app. And it was all organic.

There were already a few similar apps on the App Store when Glitché came out, but none of them offered such a variety of effects and the unpredictability of result.

Glitché is a great example of when a great product gets massive coverage and viral spread with no advertising and no huge marketing campaigns.

This app was a nice change from hundreds of photo enhancing apps crowding the App Store. Vladimir Shreyder continued reinterpreting the existing trends in the mobile photography world by creating SLMMSK, an anti-selfie app which was downloaded more than 500,000 times two months after the release.

Takeouts: :

– look at the existing trends in the mobile world from a different angle. Check out the most popular apps with dozens of clones and create the opposite.
– try to make your app viral. There is no recipe for this. But for starters, enable social sharing and provide a reason to return to your app again and again.


The secret of a successful app lies in being passionate about the product. Plus, successful developers are constantly looking for ways to improve user experience.

If you want to go down the road of app success, start by signing up for AppDK, our soon available FREE SDK for app developers that you’ll be able to use to increase user engagement, analyze their behavior, watch downloads statistics in real time, drive positive reviews and more!

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