So you’ve got a great paid app in the App Store. And a free version of it with limited functionality. You think that a user downloads your free app, falls in love it, goes looking for the paid version and buys it.
Is this what happens in reality?
Instead, you get dozens or even hundreds of free app downloads and only a few (if any) paid app downloads.
This has got to bring you down.
Do you want to know why this happens?
It’s simple: hardly any user will download your paid app version unless they are prompted to do that.
Are we suggesting advertising? Nope. Enough for paid marketing.
In-app purchasing? That’s a great strategy. But we’ve got a simpler idea to increase your app downloads. Welcome under the cut!