Many developers admit that occasional price drops are the major method of attracting new users to their apps. Not PR, not advertising, not social media promotion – just price drops! In this post we’ll find out the reasons why this strategy works and discuss ways to get the most advantage of a temporary price drop. If you have developed a paid iOS app, you absolutely can’t miss this information.
At first, a few words about why pushing apps to Japan is a great idea. Firstly, large market (this small country has a third of USA population) with users preferring iOS devices over the ones running on Android. And, secondly, the Japanese are ready to spend money on good quality apps, games and in-apps (not so much the case in Russia or China). In fact, according to Sensortower, Japan demonstrates the highest revenue per download in 2015. You can’t miss a chance of getting your app or game in front of the eyes of such valuable users!
You do realize that USA and UK are not the only countries where people download apps and play mobile games. However, unless your app is localized, for example, into Spanish, people of Mexico, Chili, Spain or Argentina will have a hard time finding it.
The idea to localize your app into another language has probably entered your mind. But the high fees for professional localization and the fact that hardly any indie developers localize their apps sort of hold you back.
But you can go the easy way. Even if you only localize metadata (keyword, description, and title) and leave interface and screenshots in English, it will still boost your app’s visibility. It will only take you a few hours to implement, there are no risks, and our tips will help you reach some amazing results.
They say you can’t properly promote your app without paid advertising. However, you sometimes come across app success stories telling about impressive numbers of organic downloads. And, interestingly enough, many of these stories include being featured on Product Hunt.
Product Hunt is a place for featuring and discussing best new apps, games, websites and tech. The community behind Product Hunt consists of early adopters, entrepreneurs and journalists. No wonder, appearing on Product Hunt can get your app good quality visibility.
Last week we got our photo editing app Ultrapop submitted on Product Hunt. Today I’ll tell you how you can get your app featured and illustrate each step with our own example.
Whatever your approach to App Store Optimization is and whatever tools you use, it all starts with brainstorming a list of keywords. Getting into the mindset of your app’s audience is not easy. However, we know a few techniques that will help you come up with a really long list of keywords for your product.
Write down your own keyword ideas
Write down the keyword describing each single feature of your app, what problems it addresses, places where it can be used, and so on. In case, it’s a game, include the words describing its mechanics and all the objects within the game. If it is a photo app, write down the name of filters and the effects the app can create (analogue, glitch, hipster). At this stage don’t analyze too much, write anything that comes to mind. Don’t limit yourself to single words, write down phrases as well. See what a variety of keywords some successful game developers come up with.