How to Write an App Pitch and Reach Influential App Review Websites

Have you ever thought of sending out review requests after your app has been published on App Store?

You might think that most of your requests won’t even get opened.

And you are right.

However, the secret of success lies in never giving up. Who knows, maybe one of your requests will end up bringing you a few thousand users. And a nice, succinct app pitch increases the chances of that happening. And it takes one post to learn to write such pitches. Keep reading!


Nailing the subject line

If your subject line doesn’t inspire the reviewer to open the letter, then the rest of your efforts will be in vain.

If your target website has only one email for all the queries, then you need to start the subject line with “review request” phrase. If the email is something like you may start pitching right away.

Your subject line should explain what your app is, in what way it’s different from similar apps, and who it will appeal to. You may use the formula below.

[app name] is [what it is (photo editor, game, weather app)] does [something outstanding] for [target audience]

The subject line should be up to 80 characters long. It won’t be easy to write it. However the fewer words you use, the more powerful it will sound.

What you should include into a pitch letter

Start with a very short introduction: hello [website] team, we’ve released / about to release our [app name]. Hope you’ll be interested in checking it out

Below insert the app icon, the app name (spell it exactly the way it’s spelled in App Store), and a couple of screenshots.

Then describe the essence of your app, putting emphasis on how it’s different from similar apps. Here you may use a short bull point list. Don’t forget to mention the price – many pitchers forget to include this important information.

As pitch letters are not supposed to include any attachments (this is like an unwritten rule), include the rest of the information (good quality screenshots, video preview) as links. Plus add the link to the app’s iTunes page, your company website or the app’s splash page if you have it. That’s it!

Finish the pitch letter with your contact details.

By the way, if you are sending a preview and there is not yet an iTunes link to send, send a link to the iTunes page with your other apps to give an idea of what kind of products you normally create.

If this scheme sounds complicated to you, just stick to the websites who have special “submit review” forms.

As to where the pitch letters should be sent, we are now sending review requests to a bunch of websites. Someday we’ll make a list of the most responsive reviewers. Stay tuned!

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