Of all advertising channels for mobile app installs, Facebook seems to be the best choice.
It provides unprecedented targeting options and brings loyal users who spend more inside the app. If you have a quality app, you have got to try this.
Frankly speaking, we are not very successful with our Facebook ads at the moment. But as we are preparing to set up a few test campaigns, we found a few important steps that many developers overlook when planning their Facebook advertising. And we decided to share them with you.
Apparently before you open Power Editor or Ad Manager of Facebook, there is a lot you need to do. Briefly, about these steps