Whatever your approach to App Store Optimization is and whatever tools you use, it all starts with brainstorming a list of keywords. Getting into the mindset of your app’s audience is not easy. However, we know a few techniques that will help you come up with a really long list of keywords for your product.
Write down your own keyword ideas
Write down the keyword describing each single feature of your app, what problems it addresses, places where it can be used, and so on. In case, it’s a game, include the words describing its mechanics and all the objects within the game. If it is a photo app, write down the name of filters and the effects the app can create (analogue, glitch, hipster). At this stage don’t analyze too much, write anything that comes to mind. Don’t limit yourself to single words, write down phrases as well. See what a variety of keywords some successful game developers come up with.
Ever wondered which of the numerous tools and resources for iOS app marketing and analytics really work? We know at least ten that are free, simple and provide lots of benefits!
You may click on each of the subheadings to open the resource in a new tab. You are sure to find something useful you haven’t heard of before.
Sometimes App Store Optimization doesn’t work the way you planned.
You may have read some guide, followed every step. But the visibility of your apps hasn’t increased that much.
As App Store doesn’t reveal its search algorithm, the only way to figure it out is to experiment and make conclusions. And that is what we’ve been doing with our apps’ ASO. Here are some observations that you may benefit from.
You know that App Store Optimization is important. You’ve heard that there are lots of tools out there that can help you define those very keywords that will lead you to success.
When it comes to submitting your iOS app to the App Store, you hardly get round to a brief keyword brainstorming. Just because the whole process seems so complicated and time-consuming.
But ASO is not complicated. If you think about, it’s one of the most rewarding and cost-effective part of app marketing. But like with any complex process, ASO requires a plan.
And that is what we can help you with. Plan. Presenting today – the ultimate App Store Optimization cheat sheet! Come look under the cut!