Your efforts are finally paid off. The journalists you contacted with app pitches, have reviewed your app.
The important thing to remember in this blinding moment of happiness is that getting the review is not your ultimate goal. Your goal is increasing your app downloads, and optimizing your PR efforts.
So here is the list of easy things you should do to squeeze the maximum benefit from your apps’ reviews .
- Become hard to forget
Everyone enjoys when their efforts are appreciated. If you care to send a thank you message to the reviewer, he/she will be more likely to pay attention to your next app pitch. You may also follow the reviewer on Twitter and occasionally retweet or favorite their tweets. In other words, become a memorable app developer whose app pitches always promise a win-win opportunity.
- Keep record
Create a document where you’ll keep the links to all published reviews of your apps. You may later use parts of these posts as quotes for your app descriptions. Plus, if you plan to promote your other apps in the near future and want to contact this app reviewer again, the link will remind the journalist of your previous collaboration.
- Track the results
Try to measure how many downloads are brought by this or that review and make notes in the document you created. Also carefully read the review itself and the comments that follow – they may contain feature suggestions.
- Maximize the effect
The published review is a great chance to remind your fans about your app once again: share the review wherever possible. Some reviewers also accept promo codes for giveaways: this may be your chance to be mentioned in social accounts of the review website. Create a press section on your website and use it to post the links to the reviews you are mostly proud of.
- Make conclusions
The bottom line is to define whether the review has been effective for you or not. Perhaps, the review itself has been profound and flattering, but because of the website’s small readership, you don’t see a boost in downloads. Is it worth sending them pitches again? Probably, not. Another important factor is the website’s reputation.
We got our game reviewed on PocketGamer. The website itself is great. However, we’ve seen very few new users (two, actually) from the UK and the USA, where the website’s audience is mostly located. On the other hand, the next day we got our game reviewed on a couple of Chinese websites. Hundreds of downloads followed. We suspect that Chinese app journalists look for new interesting games on PocketGamer. We will now put even more effort into game pitches for PocketGamer. Because, obviously, their website is checked out by influential app journalists from around the world.
A great tip for dessert
Some websites don’t contact you right after they’ve published the app review. However, you probably want to know about your live apps’ reviews as soon as possible. So here is what you can do at the start of your working day: type your app name in quotes (add your company name for more accurate results) in Google search field and select Past 24 hours under Search Tools > Any time.
This search query scheme comes in handy when you see a sharp boost in your app downloads and you can’t explain it. This way you may reveal great websites with readers matching your target audience and then pitch them directly. We are doing this, and it works!
Want to get more actionable tips? Keep coming back to our blog. Or! Sign up for our soon coming, absolutely free and very promising user engagement service for app publishers – AppDK.